
The bright colours, bold prints and simple designs of the children's range are particularly redolent of the era. Eithne Farry, author of DIY fashion book Yeah! I Made it Myself and a member of Britain's burgeoning new crafts movement, says: 'I think people are more aware of ethical and ecological issues when they think about clothes. It's impossible to ignore stories about child labour, sweatshop factory conditions, the amount of clothing that gets dumped as landfill. There's been a real return to traditional crafts, like knitting, sewing, and cookery too.'